Absolutely Filemaker

Added by Robert Jackson at 2008-01-16

This is the brand name that we have devised to be used in a yet undetermined way.  It is likely to be a website but could also be developed as a software brand.  The name/term is simple and uses the existing global term "Absolutely Fabulous" as a memory trigger .  The idea is that by substituting "Filemaker" for the word Fabulous we will be more able to engage our viewers.  FileMaker is a database application.  The website or software that we develop will focus on this application and its' functionality